Services

We run the account. You keep it.

One managed service, delivered under a written agreement: we take responsibility for your Amazon advertising and operate it week to week inside your own account, on access you grant and can revoke at any time.

Two tracks

Same method, different cost stack

KDP — publishers and authors

Kindle, paperback and hardcover, across US and European marketplaces.

  • Royalty modelling per title and per royalty band
  • Series read-through built into the plan, so book one can be advertised at a deliberate loss when the series earns it back
  • Category, comparison and competitor-book targeting chosen on weakness, never on your own catalog
  • Sponsored Brands using your own series and complementary titles
  • Break-even bid calculated per price band, not guessed

FBA — brands and sellers

Private-label and brand-registered catalogs in the US and European marketplaces.

  • Contribution margin per ASIN after COGS, referral and fulfilment fees
  • Separate budgets and targets for launch, defence and conquest
  • Brand defence so competitors cannot buy the customer already searching for you
  • Product and category targeting on competing ASINs, selected on rating and price weakness
  • Budget pacing across the catalog rather than per-campaign guesswork

If you run both a book catalog and an FBA catalog, you get one team and one consolidated report rather than two agencies pointing at each other.

The engagement

What actually happens, step by step

1

Free account review

You send the catalog, the prices, the royalty rate or landed cost, and read-only access to your advertising reports. We come back in writing with where the budget is going, what it earns once your real costs are applied, and what we would change. No cost, no obligation.

2

Agreement and access

If it makes sense for both of us, you sign a written services agreement with a fixed monthly fee, then grant us delegated user access to your advertising account. Your account, billing and spend remain entirely yours.

3

Rebuild — weeks 1 to 3

We restructure the account into discovery, harvest, defence and conquest blocks, retire what is burning budget, and launch the campaign types that were missing. You get a written summary of every structural change.

4

Weekly operation

Search-term harvesting, negative keyword and negative product maintenance, bid moves by price band and performance tier, budget pacing, and new campaigns as titles or ASINs are added.

5

Monthly report

Spend, attributed sales, and the margin left once royalties or contribution are applied — in currency. Plus what we changed, what we learned, and what we intend to do next month.

6

Exit, whenever you want

Either party can end the engagement on notice. You revoke our access, every campaign stays in your account and keeps running, we hand over documentation and delete your data on request. No exit fee.

Scope

What is included

  • Full account audit and campaign architecture
  • Sponsored Products management
  • Sponsored Brands management, including creative selection from your own catalog
  • Keyword and product-target research
  • Negative keyword and negative product maintenance
  • Bid management by price band and performance tier
  • Budget pacing and allocation across titles or ASINs
  • Margin modelling per title or per ASIN
  • Monthly written performance and margin report
  • Advisory feedback on listing and cover factors that hold advertising back
  • A named contact who answers email in one business day

Boundaries

What is not included

  • Writing, editing, cover design or book production
  • Listing copywriting, photography or A+ content production
  • Publishing, selling or fulfilling on your behalf
  • Any access to your KDP or Seller Central account beyond advertising
  • Pricing, inventory or catalog decisions — those stay yours
  • Guaranteed sales, rank, ROAS or returns

On results

We publish no earnings claims and no client revenue figures, and we offer no performance guarantee. Outcomes depend on your product, price, reviews and competition — things we advise on but do not control. Any agency guaranteeing you a return is guaranteeing something it cannot deliver.

Commercials

How we charge

A flat monthly retainer, agreed in advance and set by the size of your catalog and the number of marketplaces under management. It does not move when your ad spend moves — so when we cut waste out of your account, our fee stays exactly the same. We are never paid a percentage of your advertising spend, and we never mark media up.

Advertising spend is separate and billed by Amazon directly to your own payment method on your own account. We never take custody of your budget.

The account review is free and comes with no obligation. If we conclude that advertising cannot work on your current economics, we will tell you that instead of selling you a retainer.

Notice periods, scope and everything else are set out in the services agreement you sign before any work begins.